GFI Visibility Engine
Most fintech executives know they should be visible on LinkedIn. It matters for attracting investors, recruiting talent, and building partnerships. But between board meetings, fundraising, and running the company, who has 10 hours per week for content creation?
That’s the problem I built the GFI Visibility Engine to solve.
Here’s How It Works
Every week, we talk for 30 minutes. I bring you 3-5 fintech news stories specifically relevant to your space, whether that’s lending, payments, insurtech, wealthtech, or banking infrastructure. You give me your perspective. I record everything.
Then I handle everything else. I write your posts based on our conversation and add them to our scheduling tool for your approval. Once a week, I send you 5 draft comments with links to the posts you should engage with. You review, approve, and post them throughout the week. That’s it.
The result: You post 3 times per week with timely, informed content about your specific space. You engage strategically with 5 important conversations per week. Your total time investment is about 45 minutes per week.
What’s Included
12 LinkedIn Posts per month (3 per week)
20 Strategic Comments per month (5 per week)
4 Weekly 30-Minute Strategy Calls
Monthly Performance Report
Why This Is Different
I’m not a generic ghostwriter who googles “fintech trends” before writing your content.
I track global fintech 20+ hours per week for my newsletter, Global Fintech Insider. I already know what deals just closed, who’s launching where, what regulators are planning, and which narratives are shifting in each sector.
Your content is informed and timely because I’m already embedded in the fintech ecosystem daily. Most ghostwriting services research your industry before working with you. I live in it.
And because I track fintech across every segment, from embedded finance to open banking to crypto infrastructure, I can curate news specifically relevant to your niche. If you’re building a lending platform, you won’t get generic “fintech news.” You’ll get what’s happening in lending, credit, and underwriting right now.
Who This Is For
This works best for founders and CEOs at Series A through pre-IPO fintechs, C-suite and VP-level executives at established fintech companies, and senior leaders at banks building fintech products. Basically, anyone who needs LinkedIn visibility but doesn’t have the time to do it themselves.
This probably isn’t for you if you want to write everything yourself, you don’t have 30 minutes per week for strategy calls, or you’re looking for viral growth hacks rather than consistent authority building.
Your Time Investment
You’ll spend 30 minutes per week on our strategy call. This is where I extract your insights and perspectives. Most clients schedule it the same time every week and it becomes routine.
You’ll spend about 15 minutes per week reviewing and approving content. Posts appear in our scheduling tool for you to approve with one click. Once a week, you get 5 draft comments via email with links to the posts. You review them and post throughout the week (2-3 minutes each).
Total: About 45 minutes per week of your time.
The Investment
One-time onboarding fee: $1,500
This covers your initial kickoff call, LinkedIn and Buffer setup, research into your specific fintech segment to identify relevant news sources, and a curated list of LinkedIn accounts you should be engaging with.
Monthly retainer: $5,000 per month
Minimum 3-month commitment. Building authority takes consistency, not one-off posts.
This includes everything listed above plus unlimited revisions.
How To Get Started
Book a 30-minute discovery call. We’ll discuss your goals for LinkedIn visibility, what you’re currently doing and whether the GFI Visibility Engine is the right fit. I’ll show you examples of the content you’d receive.
No pressure. If this isn’t right for you, I’ll tell you directly.
Frequently Asked Questions
Why weekly calls instead of one monthly call?
Fintech moves fast. News is stale after a week. Weekly calls mean your content stays timely and relevant. Plus, I can react quickly to breaking news in your sector or capitalize on company updates while they’re fresh.
What if I miss a weekly call?
We reschedule. Life happens. But consistent calls lead to better content, so if you’re regularly unavailable, this probably isn’t the right program for you right now.
Do I have to approve every post?
Yes. I never publish anything without your approval. Posts appear in our scheduling tool and you can approve them with one click.
What if the post doesn’t sound like me?
Then we revise it. You have unlimited revision rounds. Usually takes one round to dial in your voice in the first month. After that, I have your style documented and posts need minimal editing.
What if I don’t have opinions on the news you bring?
Then we talk about what you’re seeing in your business, what your customers are asking about, or lessons you’re learning. There’s always content, it just needs to be extracted. That’s what I do.
Can you write about our product launches or company news?
Absolutely. Behind-the-scenes posts are part of the mix. Just mention it on our weekly call and I’ll work it into the content calendar.
Do you handle LinkedIn connection requests or automation?
Not included in the base program, but we can discuss adding that as a separate service if you want to actively grow your network.
What happens after 3 months?
If it’s working, we continue month-to-month. Either party can cancel with 30 days notice. Most clients stay on long-term because consistency is what builds authority.
Can I see examples before committing?
You can simply check the type of posts I publish on my own Linkedin.
How does the scheduling and approval process work?
I add your posts to our scheduling tool (Buffer) or to whatever tool you already use. You log in, review them, and approve with one click. Once approved, they automatically post at the scheduled times. For comments, I send you a weekly batch of 5 via email with links to the posts and draft comments. You post those yourself throughout the week.
What’s included in the onboarding process?
During onboarding, we have an in-depth kickoff call where I learn about your company, your goals, your perspective on the industry, and your voice. I set up your LinkedIn connection with Buffer for scheduling. I research your specific fintech segment to identify the most relevant news sources and topics. And I create a curated list of LinkedIn accounts (VCs, founders, journalists, potential clients) that you want to be engaging with through commenting.